File for ‘General’ Category
Is Any Publicity Good Publicity?
Posted by: Allison in: ● July 19, 2010
- In: General
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“There is no such thing as bad press.” Everyone has heard that quote, and while some publicists and public relations firms would defend this statement, others would argue against it to the point of hostile debate.
So is any publicity good publicity? it depends largely on if you are simply looking for attention or if you [...]
Does Public Relations Automatically Lead To More Sales?
Posted by: Allison in: ● June 30, 2010
- In: General
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Does Public Relations Automatically Lead To More Sales? Thi is a tricky one. A client signs on with a public relations firm in hopes of shining a spotlight on their product or service with the ultiate goal of generating more business. Let’s face it, getting press is nice, but you can’t feed your family with [...]
Beauty PR, Beauty Public Relations
Posted by: Allison in: ● May 10, 2010
- In: General
- 4 Comments
Beauty public relations is probably, truth be told, the most fun for any publicist to do, simply because skin care, color cosmetics, hair care, you name it… makes every woman feel special and pampered. Even something as simple as buying a new scented body lotion can sometimes make you feel almost as though you have [...]
When to Part Ways With a Public Relations Client
Posted by: Allison in: ● March 16, 2010
- In: General
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So, this can actually apply to any business, not just a public relations agency or ghostwriting agency like mine. In the past I have had to deal with all kinds of personalities when doing public relations work or writing or marketing work for people. Obviously, you cannot love everyone, that is unrealistic. However, once in [...]