Does Public Relations Automatically Lead To More Sales?

Does Public Relations Automatically Lead To More Sales? Thi is a tricky one. A client signs on with a public relations firm in hopes of shining a spotlight on their product or service with the ultiate goal of generating more business. Let’s face it, getting press is nice, but you can’t feed your family with bragging rights. Ultimately, a public relations campaign has to pull its weight in dollars and cents.

The answer is, if the publicity that is achieved is directly in line with the best possible PR outlets for your company and if the press is achieved in a targeted demograhic, you have the best possible chance of turning public relations into sale$. The kind of press that is best for upping a company’s sales is not always what the public relations client wants. There in lies a giant conflict. For instance, if an automotive company had to choose between being featured on Good Morning America or being featured in a popular automotive magazine or blog they might likely choose GMA, but the niche media placement would likely serve them better in instant sales.

If a drugstore cosmetics line had the choice between being featured in a market page of Allure Magazine or a media spotlight column in a CVS or Rite Aid bulluten, they make likely choose Allure, but the glossy image of their product in the high-end beauty magazine is a misfire for reaching their target market.

Vanity public relations has its place when it comes to attracting more press and investors, but an instant sales spike is not as likely, so for this reason when embarking on a public relations campaign, goals and expectations must be sketched out and agreed upon before a company invests that monthly PR retainer.