New “Cali Blue” Fragrance Is Bringing Clean Water to Impoverished Villages in India

spritz this on for charity

New unisex fragrance, Cali Blue, takes its love of water and translates sales of the beachy scent into revenue to build fresh water wells in villages throughout India and Africa.

Perfumer Kimberly Brown, owner of AromaEarth, has used her expertise as a veteran in the scented candle industry to transition into the fragrance world, launching Cali Blue. Brown has already helped to build six fresh water wells throughout villages in India. Now, 10% of the profits from each bottle of Cali Blue sold will help Brown to keep building wells in villages across the globe where safe drinking water is not currently accessible.

After watching mothers in impoverished villages carry heavy bowls on their heads for miles in both directions just to fill them up with dirty, ecoli-infested water to bring back to their children, she knew she had to do something to help.

The fragrance entreprenuer has seen the results of fresh water wells that she has donated money to help build in the villages of Bhagdal Thanda, Ramagundala, Basava Pur, Bangarde and Pittalawada in India, and she hopes to build many more around the globe.

Cali Blue is a unisex fragrance with a crisp and clean California sunshine breeze. The blue hued fragrance is a citrus medley of lemon, orange, mandarin and bergamot in the top note, with a floral bouquet of lily, lavender, rose and a whisper of night blooming jasmine in the middle. Cali Blue has an ambery, vanilla, musky and sage-like base-note.

Meant for his and hers use, Cali Blue is encased in a square 1.7 fl oz. bottle filled with turquoise eau de parfum spray and capped with a silver top; clean and sophisticated.

Manufactured and distributed by Aroma Earth, the company’s love of the beach and water transcends the ocean, with a corporate philanthropic mission of bringing clean water wells to people in third world countries.

To buy a bottle of Cali Blue and help to build a well for those who are in need of clean and safe drinking water, visit AromaEarth.