Pop Culture News For An Intelligent Audience

Oreo Announces New Triple Double Oreo Cookie and Shaquille O’Neal Oreo Challange

August 18, 2011 No Comments

calling all fat bastards...

Yesterday Oreo and Kraft Foods announced the official unveiling of its new Triple Double Oreo Cookie with two sets of creme filling, one chocolate and one vanilla, with three stacked chocolate wafer cookies sandwiched in between. Picture a McDonald’s Big Mac, but in the form of an Oreo cookie. I’m a raging chocoholic, myself, and I absolutely love Oreos and milk, but this is a little too sweet for my blood!

According to Kraft Foods, their most loyal customers are amped about this new, mega-Oreo cookie to hit supermarket shelves.

In the press release put out by Kraft Foods yesterday, the company stated, “After months of anticipation, Oreo launches new ‘Twist’ on milk’s favorite cookie.” The company also goes on to say, “Our fans’ passion and enthusiasm has challenged us to raise our game.” And their iconic product’s calorie count, apparantly. “With the Triple Double Oreo cookie, we set out to take Oreo to another level by adding a new twist,” continued Jessica Robinson, associate director of consumer engagement at Kraft Foods.

The press release also says that there has been lots of Internet buzz and speculation about this new development with Oreo, since May of 2011, with lots of rumors floating around social media sites about what Oreo cookies and Kraft Foods had in store (no pun intended) for its loyal band of cookie lovers.

Even Shaquille O’Neal is excited about the new Double Triple Oreo (I had no idea Oreo was that much of an A-lister!). O’Neal is aligned with Kraft Foods’s Triple Double Oreo Challenge.

“Now that I am retired I can spend more time perfecting my twist, lick and dunk skills, and with an added layer of creme and a third cookie, it’s clear that I am going to need the practice,” said O’Neal in the prss release. “I am obviously the dunking expert, but I am working with the rest of Team DSRL to figure out the best way to compete with the TRIPLE DOUBLE OREO cookie.”

Kraft Foods announces that “to help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O’Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot. New OREO Double Stuf Racing League TV advertising will begin airing in early September. DSRL veteran Shaquille O’Neal loves the challenge that the new cookie poses to his team, and wants to know if OREO fans are game.”

Will you be buying a bag of Triple Double Oreos or is this over the top cookie too stuffed for its own good?

Tags: , , , , , , , , , , , , , , , , , , , Celebrity News, General, Nostalgia, Public Relations, This Is Awesome

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