http://allisondawnpr.com/blog/public-relations-articles/camila-alves-talks-muxo-handbag-line-and-blending-fashion-public-relations-with-affordability/ Pop Culture News For An Intelligent Audience Wed, 01 May 2013 07:26:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://allisondawnpr.com/blog/public-relations-articles/camila-alves-talks-muxo-handbag-line-and-blending-fashion-public-relations-with-affordability/comment-page-1/#comment-9251 Zoe Waritz Sat, 02 Jun 2012 03:03:02 +0000 http://allisondawnpr.com/blog/?p=2432#comment-9251 I agree with the public relations strategy Camila Alves chose to market her new line of handbags. Today it is so easy for a celebrity to slap their name on a product and hope that it sells. It shows that she truly has a passion for designing and that she is not doing it just to add something else to her resume. It is important to make a true connection with your customers and go beyond wanting to just make sales - this is how a brand becomes successful. I agree with the public relations strategy Camila Alves chose to market her new line of handbags. Today it is so easy for a celebrity to slap their name on a product and hope that it sells. It shows that she truly has a passion for designing and that she is not doing it just to add something else to her resume. It is important to make a true connection with your customers and go beyond wanting to just make sales – this is how a brand becomes successful.

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