Allison Dawn PR Blog

Posts Tagged ‘Allison Dawn PR

Beauty (PR) Public Relations Is All About Standing Out

Posted by: Allison in: ● February 26, 2010

Beauty (PR) Public Relations and getting media exposure for a beauty brand is all about what sets a beauty brand or beauty product apart, not what makes the product fit into the fold of other beauty products that are currently on the market.
If you take a moment to think about what makes it into the [...]

Solid Public Relations (PR) Strategies Versus Quick PR Fixes

Posted by: Allison in: ● January 16, 2010

From working in public relations for over ten years and running my own public relations firm, Allison Dawn PR, for nearly seven years I have learned what makes client/publicist relationships work and what doesn’t.
The single most important thing to consider when choosing a public relations or marketing firm to represent your company is a shared [...]

One thing that certainly gives me an advantage as a publicist and marketing consultant that most of my colleagues do not have is my direct access to some of the most famous, brilliant, and innovative minds of our time.

Political Public Relations is a New Animal

Posted by: Allison in: ● November 13, 2009

Being that I am a journalist who does celebrity and political feature interviews it has taught me quite a bit about the politics of political public relations as funny as that sounds.
The very first political public figure I interviewed was Ralph Nader who is known for being a Washington outsider and exceptionally open with his opinions [...]

Fashion Public Relations Tactics – Is US Weekly The New Vogue?

Posted by: Allison in: ● September 10, 2009

When it comes to fashion public relations tactics, achieving product placement or editorial mention in publications like Vogue or Elle used to be the gold standard, and in many ways that stiil holds true. But here is the wrinkle in that theory – nowadays pop culture celebrities seem to have more of a direct influence [...]