Posted by: Allison in: ● June 30, 2010
Does Public Relations Automatically Lead To More Sales? Thi is a tricky one. A client signs on with a public relations firm in hopes of shining a spotlight on their product or service with the ultiate goal of generating more business. Let’s face it, getting press is nice, but you can’t feed your family with [...]
Posted by: Allison in: ● May 10, 2010
Beauty public relations is probably, truth be told, the most fun for any publicist to do, simply because skin care, color cosmetics, hair care, you name it… makes every woman feel special and pampered. Even something as simple as buying a new scented body lotion can sometimes make you feel almost as though you have [...]
Posted by: Allison in: ● February 26, 2010
Beauty (PR) Public Relations and getting media exposure for a beauty brand is all about what sets a beauty brand or beauty product apart, not what makes the product fit into the fold of other beauty products that are currently on the market.
If you take a moment to think about what makes it into the [...]