Fashion and Accessories Public Relations Last week I interviewed model turned handbag designer, Camila Alves, about her Muxo couture handmade bag line as well as her Muxo by Camila Alves line for QVC. Throughout our conversation I picked up quite a bit of cues regarding how Alves prefers to handle the public relations and marketing of ...
Fashion public relations is a lot of fun for us publicists! Seriously, what woman wouldn’t want to work with gorgeous fashion apparel, picking out the stars of that season’s line and pitching them to the media? Everything from designing the press kit to writing the promotional copy and seeing the results of your fashion pr ...
When it comes to fashion public relations tactics, achieving product placement or editorial mention in publications like Vogue or Elle used to be the gold standard, and in many ways that stiil holds true. But here is the wrinkle in that theory – nowadays pop culture celebrities seem to have more of a direct influence ...
