Allison Dawn PR Blog

Posts Tagged ‘fashion public relations

Fashion public relations is a lot of fun for us publicists! Seriously, what woman wouldn’t want to work with gorgeous fashion apparel, picking out the stars of that season’s line and pitching them to the media? Everything from designing the press kit to writing the promotional copy and seeing the results of your fashion pr [...]

Fashion Public Relations Tactics – Is US Weekly The New Vogue?

Posted by: Allison in: ● September 10, 2009

When it comes to fashion public relations tactics, achieving product placement or editorial mention in publications like Vogue or Elle used to be the gold standard, and in many ways that stiil holds true. But here is the wrinkle in that theory – nowadays pop culture celebrities seem to have more of a direct influence [...]