I have always been a big proponent of community service and charitable work as an effective and positive public relations strategy. This is mostly because I have always been a believer in doing charitable work in general as a way of helping others and bringing positive energy back to you. I always advise clients that they can never go wrong by choosing to align their product and/or service with a likeminded and complimentary non-profit organization. Over the years I have learned quite a bit through trial and error, where responding to scandels, gossip or bad press is never the answer. Public relations strategy that works in re-directing the public’s attention is never tit for tat, but strategically focusing the public’s or an industry’s attention elsewhere by engaging a client in something positive and community oriented. From animal rights organizations like PETA to children’s charities like Shriners Hospitals for Children, my clients’ have always benefited from lending their brand to a worthy cause.

This October, my client Flexfit will be the official headwear sponsor for the Justin Timberlake Shriners Hospitals for Children Open taking place in Las Vegas, Navada. What initially drew me to Flexfit as a potential client was their love of corporate charity and responsibility. They have made non-profit work part of their business model and I commend them for it. In that way we are very like minded.