The answer is, if the publicity that is achieved is directly in line with the best possible PR outlets for your company and if the press is achieved in a targeted demograhic, you have the best possible chance of turning public relations into sale$. The kind of press that is best for upping a company’s sales is not always what the public relations client wants. There in lies a giant conflict. For instance, if an automotive company had to choose between being featured on Good Morning America or being featured in a popular automotive magazine or blog they might likely choose GMA, but the niche media placement would likely serve them better in instant sales.

If a drugstore cosmetics line had the choice between being featured in a market page of Allure Magazine or a media spotlight column in a CVS or Rite Aid bulluten, they make likely choose Allure, but the glossy image of their product in the high-end beauty magazine is a misfire for reaching their target market.

Vanity public relations has its place when it comes to attracting more press and investors, but an instant sales spike is not as likely, so for this reason when embarking on a public relations campaign, goals and expectations must be sketched out and agreed upon before a company invests that monthly PR retainer.

I am preparing for an interview with Precious star and Oscar frontrunner, Mo’Nique for PR.com, and in doing so I went to see the film Precious last night. I knew the film would be intense and that many parts of the would be disturbing so I made my fiance go with me.

Once you have a child you feel like every child is your child. Since having my son I have developed a very strong direct heart-line to every child I see. As a mother you want every baby to have a safe, loving and nurturing environment, and for someone who has the condition of over- empathizing, witnessing any kind of neglect or abuse to any child feels like a punch in the heart, yes, even in a movie.

Why can’t every baby be born into a good home with qualified parents? Doesn’t that sound strage, “qualified?” Well, you have to be qualified to obtain any other important job, why not to be a parent? It sounds a bit cliche, but caring for a baby and raising a child is by far the hardest job in the world, and yet anyone can have a baby.

Mo’Nique did a phenomenal job in portraying a deeply emotionally disturbed and deeply ignorant woman and mother who lashes out terribly at her daughter and her grandchildren, perhaps she did too good of a job because the next morning here I am still haunted by her realistic portrayal. But, actually, as I write this I realize I am not haunted by Mo’Nique’s Oscar-worthy performance, but by the fact there are really homes like the one portrayed in the film. There are really girls like Precious out there in our inner cities, perhaps many in suburbs too. There are really mothers like the one Mo’Nique plays to perfection in Precious.  And there are really babies born into such  circumstances.

Why?